Search results for "conjoint analysis"

showing 10 items of 20 documents

Design and analysis of discrete choice experiments for models with response time

2013

Settore SECS-S/02 - Statistica Per La Ricerca Sperimentale E TecnologicaA sector of conjoint analysis (experimental design in marketing research) is made of the so called choice experiments. In choice experiments respondents undergo a questionnaire which is nowadays mostly submitted through the internet. The questionnaire proposes to the respondent a sequence of choice sets each one including two or more profiles being a profile a specific combination of attribute levels. The respondent selects the preferred profile for each choice set. Responses given by a sample of respondents are analysed through suitable methods aimed to eventually find the best combination of attribute levels. One method of analysis adopts the Multinomial Logit (MLN) model. In this article the authors show the results of the MLN analysis compared with another model of analysis which uses an additional response which can be easily recorded by electronically submitted questionnaires. In practice modern survey platforms like “Qualtrics” (the one used for this work) can record the so called “response latency” i.e. the time taken by the respondent to make the choice and select the most preferred profile in the choice set. Thanks to a response latency model further refined in this work it is possible to deduce the relative weight of importance of the profiles for each choice set and respondent. This type of response can be used in place of the dichotomous choice variable in the MLN model. The two models and methods of analysis are deeply compared and it is critically discussed when it is better to use one or the other method. As a result a more reliable estimate of the optimal profile comes up implying lower risks for new investments and marketing decisions.
researchProduct

No public value without a valued public

2017

This study aims to enlighten the controversial discussion about the term public value in an innovative way. Instead of normative pronouncements and paternalistic posits, this study combines a theoretical, literature-based conception with an empirical quantitative approach. For this, the key term, public value, is split into its constituent parts of customer value and citizen value and is transformed into measurable attributes. By means of a choice-based conjoint analysis on panel data for Germany and the United Kingdom, we explore which performance attributes of public service broadcasters are the most important. Based on the results, we create a conception of public value from the perspect…

business.industryStrategy and ManagementCommunicationPublic broadcasting05 social sciencesStakeholder050801 communication & media studiesPublic relationsConjoint analysis0508 media and communications0502 economics and businessValue (economics)050211 marketingPublic servicePublic valueBusinessLicensePanel dataInternational Journal on Media Management
researchProduct

Mining Customer Requirement from Helpful Online Reviews

2014

Today there are a huge quantity of online reviews available across different categories of products. The key question is how to select helpful online reviews and what can we learn from the abundant reviews. In this paper, we first conclude five categories of features to predict reviews' helpfulness from the perspective of a product designer and then present an approach based on conjoint analysis to measure customer requirement. The suggested approach are demonstrated using product data from a popular Chinese mobile phone market.

helpfulneEngineeringMeasure (data warehouse)Product designbusiness.industryPerspective (graphical)product designData scienceOnline reviewConjoint analysisKano modelMobile phoneHelpfulnessbrandKey (cryptography)Kano modelMarketingbusinessconjoint analysi2014 Enterprise Systems Conference
researchProduct

The Influence of Context-Based Complexity on Decision Processes

2011

In this chapter, we present an empirical study which investigates the influence of context-based complexity on decision processes.1 To determine context-based complexity accurately, we measure each subject’s preferences individually with two advanced techniques from marketing research: choice-based conjoint analysis (CBC, Haaijer and Wedel 2007) and pairwise-comparison-based preference measurement (PCPM, Scholz et al. 2010), rather than relying on less precise estimates of preferences. Furthermore, we use eye tracking to trace the process of information acquisition precisely. Our results show that low context-based complexity leads to less information acquisition and more alternative-wise s…

Process (engineering)business.industryComputer scienceContext (language use)Machine learningcomputer.software_genreConjoint analysisEmpirical researchBusiness decision mappingEye trackingArtificial intelligenceMarketing researchbusinesscomputerTRACE (psycholinguistics)
researchProduct

A conjoint analysis of customers' preferences for e-banking channels

2021

Internet has transformed the manner in which banks interact with the customers. The purpose of the paper is to measure customers' preferences towards different channel attributes namely: internet banking, mobile banking and payment portals at a composite level that reflect the relative importance of usage attributes, i.e., payment type, transaction size, motivation to use and rate of urgency. Conjoint analysis was applied to estimate utilities for these attributes and to determine the existence of consumer groups with similar preference profiles. Furthermore, our study shows that the most preferred combination of utilities are customers preference to use payment portal, for 'paying bills' o…

MarketingMobile bankingbusiness.industrymedia_common.quotation_subjectAdvertisingE-commercePaymentPreferenceConjoint analysisManagement Information SystemsThe InternetBusiness and International ManagementbusinessDatabase transactionCommunication channelmedia_commonInternational Journal of Electronic Marketing and Retailing
researchProduct

Patient preferences in the treatment of hemophilia A: impact of storage conditions on product choice

2018

Bernd Tischer,1 Renato Marino,2 Mariasanta Napolitano3 1Kantar Health, Munich, Germany; 2Haemophilia and Thrombosis Centre, University Hospital of Bari, Apulia, Italy; 3University of Palermo, Reference Regional Center for Thrombosis and Hemostasis Hematology Unit, Palermo, Italy Objectives: To gain insights into the usage of factor VIII (FVIII) products by patients diagnosed with moderate/severe hemophilia A, and to assess the impact and perceived importance of product storage.Methods: In this study, 200 patients diagnosed with moderate or severe hemophilia A across seven countries participated. Data were collected via a 30-minute, face-to-face interview in six countries and via a web-based…

medicine.medical_specialtycongenital hereditary and neonatal diseases and abnormalitieshemophilia A recombinant FVIII plasma-derived FVIII storage reconstitution stabilityTreatment Adherence haemophiliaActivities of daily livingMedicine (miscellaneous)030204 cardiovascular system & hematologySevere hemophilia AHaemophiliaHemophilia Astorage03 medical and health sciences0302 clinical medicinePatient satisfactionrecombinant FVIIIplasma-derived FVIIIhemic and lymphatic diseasesMedicine030212 general & internal medicineProduct (category theory)Pharmacology Toxicology and Pharmaceutics (miscellaneous)Original Researchlcsh:R5-920business.industryHealth Policystabilitymedicine.diseasePatient preferenceConjoint analysisProduct choicePatient Preference and AdherenceEmergency medicinereconstitutionbusinesslcsh:Medicine (General)Social Sciences (miscellaneous)Patient Preference and Adherence
researchProduct

Gaining Competitive Advantage through Standardization and Differentiation of Services

2015

The goal of the paper is to study the question of whether or not differences between cultural groups influence the decision of a consumer wishing to avail himself of a particular service. Therefore we have developed a semiotic extension of the means-end approach as the theoretical basis for elaborating a solution to this problem. The conjoint analysis specifies the results of the meansend analysis.

Service (business)Knowledge managementStandardizationbusiness.industryCultural group selectionSemioticsBusinessRepertory gridMarketingCompetitive advantageConjoint analysis
researchProduct

Meet–Test–Treat for HCV management: patients’ and clinicians’ preferences in hospital and drug addiction services in Italy

2022

Abstract Background It has been estimated that the incidence of chronic hepatitis C virus (HCV) will not decline over the next 10 years despite the improved efficacy of antiviral therapy because most patients remain undiagnosed and/or untreated. This study aimed to investigate the opinion of relevant target populations on the practicability, effectiveness and best modalities of the test-and-treat approach in the fight against HCV in Italy. Methods A survey was delivered to patients with HCV from the general population, patients from drug addiction services, hospital physicians and healthcare providers for drug addiction services. Results For both hospital clinicians and SerD HCPs, tolerabil…

Antiviral AgentHealthcare serviceconjoint analysis; HCV; healthcare services; meet–test–treat; point of care; preferences; antiviral agents; hospitals; humans; incidence; hepatitis c; hepatitis c chronic; substance-related disordersResearchMeet–Test–TreatInfectious and parasitic diseasesRC109-216Hepatitis C ChronicPreferencePoint of carechronicsubstance-related disordersConjoint analysiHospitalInfectious DiseasesPreferencesantiviral agentsHCVincidencehepatitis chospitalshumansConjoint analysisHealthcare servicesHumanBMC Infectious Diseases
researchProduct

Preference Oriented Measurement of Advertising Response

2015

As the information overload and an extension of the mass media reduces the possibility to get the message to the target group, the firms have to increase their advertising budget to reach the same amount of ad contacts. To be sure, that they don’t waste the money, the companies more often use the instrument of pretesting the commercial campaign. The aim of this paper is to document the advantages of the conjoint-analysis (CA) as a technique for pretesting ads. To evaluate the possibility of using the CA we try in to measure in an empirical study, if informative and emotional ads have an influence on the preferences of the respondent.

Empirical researchbusiness.industryRespondentAdvertisingMarketingbusinessInformation overloadPreferenceMass mediaConjoint analysis
researchProduct

A weighted logistic regression for conjoint analysis and Kansei engineering

2007

Customer needs for emotional satisfaction are increasingly being considered by product and service designers. While several existing methods such as conjoint analysis (CA), Kano model and quality function deployment support the translation of customer requirements into technical specifications, researchers are now working to develop methods aimed at integrating affective aspects into product design. Kansei engineering (KE) is a design philosophy that considers customer perceptions and emotions by adopting a multi-disciplinary approach. CA is a useful tool within a KE project. This article presents a methodology for conducting a KE project in early development phases. This methodology is bas…

Service (business)EngineeringATTRIBUTE IMPORTANCEPhilosophy of designProduct designOperations researchSettore SECS-S/02 - Statistica Per La Ricerca Sperimentale E Tecnologicabusiness.industryMODELSManagement Science and Operations ResearchOF-FIT TESTScomputer.software_genreINTERIORConjoint analysisDESIGNKano modelHALOData miningOrdered logitKansei engineeringSafety Risk Reliability and QualitybusinesscomputerERRORQuality function deploymentQuality and Reliability Engineering International
researchProduct